Deconstruction of promotional websites

Avengers: Age of Ultron

http://marvel.com/avengers

• Typography – The typography is simple and the silver gives it a metal look which is a hint to the genre. There is also a red glow when you hover around the name of the new tab which gives a supernatural/sci-fi appearance.
• Background image – The background image is just plain black which makes the Avengers logo and text stand out.
• Genre – The genre of this film is action/sci-fi – this is obvious due to the logo in the centre which looks quite futuristic and shows the advance in technology
• Content – The promotional website is very simple and contains relevant tabs such as videos, images, about the film, information about the characters and downloads.
• Social media – Social media is shown at the top of the screen under the Marvel logo so that fans can read the latest news and stay up to date.
• Drop down menu – There are no drop down menus as all of the tabs are on the left hand side of the screen which makes it easy to navigate
• “From the directors of…” – This is usually used in films or websites to target the right audience but Avengers: Age of Ultron have used the Marvel logo as Marvel is a well established company who publishes comic books and films about superheroes.
• Soundtrack – Soundtrack is available which can also be muted by clicking on the volume button on the top right of the screen
• Layout – Once you enter the website, you click on the logo in the centre then it takes you to the homepage. The layout is simple yet effective; it is user-friendly as all the tabs are on the side without having to click anywhere else. The age rating and name of the film are also on the bottom right with the Marvel logo above it

Fast and Furious 7

http://www.fastandfurious7.co.uk

• Typography - The text is bold as it is an action film
• Background image – The trailer starts playing in the background as you enter the website
• Genre – The genre of this film is action – this is obvious as there has been fast and furious sequels and because of the race car in the background of the website
• Content – The promotional website is fairly simple with the trailer, gallery, the story and special features
• Social media – Social media is listed above order today with facebook, twitter, youtube, google plus, tumblr and instagram
• Drop down menu – There are no drop down menus which makes it user-friendly
• Soundtrack – Soundtrack is available which can also be muted by clicking on the volume button on the bottom right of the screen along with the pause button
• Layout – Once you enter the website, the trailer plays automatically with music that can be paused. All of the writing are in the same font and there are only 4 tabs which makes it concise and simple

The Fault In Our Stars

http://thefaultinourstarsmovie.com/

Typography - The font is the same as the poster/book cover/etc

Background image – Image of the main actor and actress - Gus and Hazel

Genre – The genre of this film is teen drama/romance – this is obvious from the way they are positioned in the background image

Content – The promotional website contains a soundtrack tab, a tab to join the fandom, about the movie and a buy now tab.

Social media – Social media is listed on the right side of the tabs which includes twitter, facebook, google plus and a follow sign at the top for tumblr users

Drop down menu – There are no drop down menus which makes it user-friendly

Soundtrack – No soundtrack is available

Layout – The layout is simple with an appropriate colour scheme but the trailer could be listed on the website