Deconstruction of Landscape Posters

Deconstruction of Landscape Posters

A convention of the social realism genre is having a landscape poster. Before drawing up designs for our own film. I deconstructed a number of other, social realism landscape posters.

 

•  The colour scheme consists of blues, greys and purples. The purple stands out well on the grey background, making the title the main focus of the poster.
• The title is slightly below the centre line, this conforms to the golden rule as the eye is draw from the title to the boy in the foreground, up to the character in the background and then to the pylons.
• The white typography stating the director of the film stands out more than the title of the film, this is a common convention for social realism films, as usually the director is an up and rising star.
• The billing's block is above to conventional place and right below the title. This means that the bottom of the poster is empty, this could be used to represent that the boy in the poster is isolated and has nothing around him.
• The plot of the film is not given away, there is a lot of enigma surrounding the poster. For example, there is no tagline for the audience to understand what the film is about, and the character in the background is unknown.
• The genre is slightly revealed by the tracksuit that the character is wearing and the pylon's in the background. Both of these are common conventions of the working class.

 

• The colour scheme is grayscale with the bold 'pops' of hot pink. This makes certain typography stand out against the image drawing the audience's eye.
• The title is in the centre of the page, which subverts the golden rule, although, the other 'pop' of pink is in the top left hand corner, which is the main area that the eye is drawn to. This text is review from the Independent (a well known newspaper) saying that it is the 'Coolest British Movie of 2007', attracting the target audience.
• The title is surrounded by other grey text. Again, the director is shown above the title, a common convention of social realism films. Below are the main actors, which again, are commonly shown on posters of this genre.
• The plot is not given away by the poster and there is a lot of enigma surrounding the film, for example, who the character is and how he is related to the title. The background is white on one side of the character and black on the other, this is open to many interpretations. Examples are that the character is bad (represented by black) and is moving towards a better life (represented by white). Or that the character has a good and bad side.  
• The billing's block is left aligned, this is unusual for a poster as normally, the billings block is central in the centre bottom of the poster.

 

 

•  The title of the film is the main focus of the poster. It is large, bold, capitalised typography in a slightly gradient off-white. It is slightly above centre, conforming to the golden rule and fills the entire width and a quarter of the poster's height.
• The other colour used throughout the poster is a corally-red. This is used on the 'based on the shocking true story', the reviews and awards. This colour is used on the text that is smaller that the title.
• There is a main character in the centre of the poster, which draws the eye from the title, down the character, to the reviews and back to the top. This means that the audience spend a lot of time looking around the poster.
• Again, the director of the film is shown, although this time is it only small compared to it being a large statement on the other two posters.
• The billing's block of this film is normal (centralised in the centre of the poster), although the size is a lot smaller than the other posters.
• Again, there is a lot of enigma around the film, as to who the character is and what the true story is. The location is not a clue as it is unclear, there is a white fence, but nothing can be seen apart from this.

The inspiration that I will take from these posters for the creation of our poster, is that bright bold colours that are paired with neutral, more pastel colours. I believe that this is a good feature, and could be a factor used to draw the audiences' attention around the poster, conforming to the golden rule.