Deconstruction of Juno trailer and poster

Poster

Juno is a comedy film which addresses modern taboos in society, such as teenage pregnancy and adoption.

Main image

• Two teenagers
• male is scratching head - represented as
• female - young, pregnant, serious, direct eye contact with camera
• Stripy orange and white background - fun, less serious
• Orange - happiness, youth, health, determination
• White -  light, goodness, innocence, purity, and virginity - irony

Typography

• Sketchy green - growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety.
• Cartoon like font adds a less serious side to the poster to indicate its adding humour to a serious topic.

Tagline

•  A comedy about growing up...and the bumps along the way
• Comedy
• "growing up" - teenagers
• "bumps" - pun

Golden Rule

• Main image on left - eyes drawn to this and led across to the title

Trailer

• Awards the film has won - gives importance and credit to the film for winning two awards

• Close up of young girls face - teenager, already know she is main character from her wing in the opening of the trailer 

• Linking Juno with another film helps capture a similar target audience to the film previously directed but the same person. Orange and White striped background and font match poster house style

• Production company in pregnancy test - genre and moral panic - teenage pregnancy is quite a taboo subject worldwide and having the 'FOX Searchlight Pictures' logo in the pregnancy test makes the genre and main theme of the film immediately evident

• Again, being a taboo subject, teenage pregnancy is not often discussed in a casual and humorous way, unlike in this scene the shop worker makes jokes about the positive pregnancy test

• Embarrassing middle aged parents - announces to her parents she is pregnant, they react in a comical way dissimilar to real life

• Adoptive parents - another taboo - although subverts to media representation of teenage pregnancy as Juno makes a big decision to create the best future for her unplanned baby

• Upper/working class contrast - location, dialect, formality, dress - all very different

• House style again with font and background

I like how the poster and trailer use the same colour scheme and typography which ensure the same house style is incorporated across all of the promotional material.
The genre in the trailer and poster is clear due to the quirky colours and comical appearance of both characters.