Film awards in trailers

Juno

The Art of Getting By

The Spectacular Now

500 days of summer

I decided to find films that had been selected for the sundance film festival or won the award as we are considering using this award in our poster and trailer. I did this by googling sundance film festival and looking into films which have been nominated. All of these films are within our genre which makes it suitable for our trailer. Adding awards in our trailer shows that it is a film worth watching due to the nomination.

Making my own production company

Smoke productions

• I looked through my camera to select the best footage then I uploaded this onto final cut ready to be edited
• For the production company, I used a macro lens to film a candle being blown out and filmed the smoke. A black background was used to make the smoke stand out
• I layered a few effects from final cut onto the footage to make it darker and more professional

• I thought that the footage was effective as it is relevant our trailer and genre of teen/urban drama
• To make the title slightly transparent, i lowered the opacity of the text and applied the effect 'colour burn'

• To create the sound for the production company, I layered several sound effects from final cut
• I thought that the layered sound effects were effective and suited the footage 

Overall, I don't think that this went as well as I hoped as it was hard to film and focus on the smoke due to the low-key lighting. I feel that this production company is not suitable for our film and would probably suit a genre like horror much better as the music does not compliment the clip.

Website practical

http://invictamedia8.wix.com/eighteen8

Font
For the release date I used the font 'Pacifica condensed' and kept it simple with a basic black font colour. For the title I used the font 'Trend', this font is bold and shadowed and uses 'sons serif' which appeals to our target audience as 'serif' targets an older aged audience. With the hyperlinks I made the font colour white which contrasts with the dark grey background to make it stand out and user-friendly.

Tagline
We put the tagline 'Life is delicate. Life is disposable. Life is eighteen.' underneath the title in a small sized font to put the audience's attention on the main title. I used the small tagline which is used in our draft 1 teaser trailer so the website and trailer can relate.

Background
For the background my group and I were going to use a moving image/time lapse as our first draft website however we decided to use the mid-shot of the main character homeless sitting in front of a brick wall and I made sure that the video and titles didn't overlap the main image. We then decided to make the image more transparent which made the lighting look more effective.

YouTube video
I uploaded the first draft teaser trailer onto the website and moved it to the left and re-sized so that it was out the way of the background image. I then went onto settings and changed the video so that it played automatically which the website loads.

Awards
Lastly we then added awards at the bottom of the page which were originally in a black text box however I then made the black box completely transparent which made the awards only visible and re-sized them to fit below the background image.

Deconstruction of promotional websites

Avengers: Age of Ultron

http://marvel.com/avengers

• Typography – The typography is simple and the silver gives it a metal look which is a hint to the genre. There is also a red glow when you hover around the name of the new tab which gives a supernatural/sci-fi appearance.
• Background image – The background image is just plain black which makes the Avengers logo and text stand out.
• Genre – The genre of this film is action/sci-fi – this is obvious due to the logo in the centre which looks quite futuristic and shows the advance in technology
• Content – The promotional website is very simple and contains relevant tabs such as videos, images, about the film, information about the characters and downloads.
• Social media – Social media is shown at the top of the screen under the Marvel logo so that fans can read the latest news and stay up to date.
• Drop down menu – There are no drop down menus as all of the tabs are on the left hand side of the screen which makes it easy to navigate
• “From the directors of…” – This is usually used in films or websites to target the right audience but Avengers: Age of Ultron have used the Marvel logo as Marvel is a well established company who publishes comic books and films about superheroes.
• Soundtrack – Soundtrack is available which can also be muted by clicking on the volume button on the top right of the screen
• Layout – Once you enter the website, you click on the logo in the centre then it takes you to the homepage. The layout is simple yet effective; it is user-friendly as all the tabs are on the side without having to click anywhere else. The age rating and name of the film are also on the bottom right with the Marvel logo above it

Fast and Furious 7

http://www.fastandfurious7.co.uk

• Typography - The text is bold as it is an action film
• Background image – The trailer starts playing in the background as you enter the website
• Genre – The genre of this film is action – this is obvious as there has been fast and furious sequels and because of the race car in the background of the website
• Content – The promotional website is fairly simple with the trailer, gallery, the story and special features
• Social media – Social media is listed above order today with facebook, twitter, youtube, google plus, tumblr and instagram
• Drop down menu – There are no drop down menus which makes it user-friendly
• Soundtrack – Soundtrack is available which can also be muted by clicking on the volume button on the bottom right of the screen along with the pause button
• Layout – Once you enter the website, the trailer plays automatically with music that can be paused. All of the writing are in the same font and there are only 4 tabs which makes it concise and simple

The Fault In Our Stars

http://thefaultinourstarsmovie.com/

Typography - The font is the same as the poster/book cover/etc

Background image – Image of the main actor and actress - Gus and Hazel

Genre – The genre of this film is teen drama/romance – this is obvious from the way they are positioned in the background image

Content – The promotional website contains a soundtrack tab, a tab to join the fandom, about the movie and a buy now tab.

Social media – Social media is listed on the right side of the tabs which includes twitter, facebook, google plus and a follow sign at the top for tumblr users

Drop down menu – There are no drop down menus which makes it user-friendly

Soundtrack – No soundtrack is available

Layout – The layout is simple with an appropriate colour scheme but the trailer could be listed on the website

Typography in film websites

The perks of being a wallflower:
The official website for this film shows very simple typography throughout the webpage. The
homepage shows the same typography as the film poster and although it is verbs simplistic it is very effective as the word 'wallflower' can have multiple definitions, the first describing a plant that grows in southern Europe, shown from the fuzzy typography effect and also to describe someone who is shy or excluded, which represents the main character in the film.

The Selfish Giant:
The selfish giant official website shows the use of very bold and typography thats stand out. The pink titles contrast with the light coloured background, the same hot pink colour font is used throughout the page which gives the website its identity. The typography uses 'Sons-Serif' and this is commonly used on film official website's becuase it stand outs, is simplistic and makes the website more professional.

Project X:
Again in project X it uses the same 'Sons-Serif' type of style, this is because it's more appealing to younger audiences as 'Serif' is more old fashioned and the target audience is teenagers to young adults. The titles use colours such as red and black which usually connotes that there isn't a happy ending. The title 'Project X' stands out as it has the largest size font and the white contrasts with the black background.

Filming Evaluation 4/12/15

Filming Evaluation

Date: 4/12/15

We didn't have all of the equipment needed to shoot the rest of the remaining scenes, but we filmed the shots that we could.
I went to the garages in the housing estate near the school, this means that it was a convenient location. It also was a good location because the area is quite built up, which is suitable for our genre and the shots we were filming.

We also decided, while we were on location and Verity was in suitable clothing for the character, to take pictures for the poster.
We went for a range of shots:

• Verity in the bottom left corner against a brick wall
• Verity in the bottom right corner against a brick wall with garages in the back
• Verity in bottom right corner against garages
• Verity in bottom left against garages

We experimented with focus, angles and framing.

We only filmed for about an hour. We need to arrange another filming date to get the small amount of filming left done.

Storyboard Draft 3

Third Storyboard Draft

This storyboard is in more detail than the second draft, but still have some development to go. Each box represents a number of shots, which means that it is not very accurate in representing the sequence of clips. The drugs scenes are split, which could either represent a split screen in the editing, or the sequence.

The drawings are of high quality, with specific details of each shot, but could be neater as some of the drawings are quite rushed. One box in the image below has four shots in, this again, could cause confusion when it comes to editing the clips together.

Some of the boxes are specific, i.e. 'videos of Verity year 7 - 11'. This does not help with the length of the clips, and the proportion of the trailer that they will take up. Again, this could cause issues during editing, if we come to it and we do not have the clips.

The 'coming soon' and billing's block boxes, will be still images and not moving. Which means that they will be easy to input. Although, we will have to think of the timings of this while editing based on the length of the trailer and the time limit of 1 minute.